Bridgestone Firestone Designs Dueler Concept Tire for HUMMER HX Concept

DETROIT, Mich., Jan. 13, 2008 – Millions of Bridgestone-brand Dueler tires can be found on light trucks from New York to Los Angeles. Four – on a HUMMER in Detroit – can’t be found anywhere else.

Bridgestone Firestone North American Tire, LLC (BFNT), in cooperation with General Motors (GM), has designed a Dueler concept tire for the HUMMER HX concept sport utility truck, introduced by GM at the 2008 North American International Auto Show (NAIAS).

The 35-inch tall tires, engineered specifically for the HX, are mounted to the HUMMER concept’s 20-inch rims and feature a striking, deep-skid directional tread pattern with large, stiff lugs that provide excellent traction on a variety of driving surfaces. The tread lugs, stretching halfway down the sidewall, offer extra grip in deep sand, snow and mud and protect the tire from punctures during off-road activities, such as rock crawling.

“Conceptual programs allow our designers to extend beyond the boundaries of contemporary thinking and express our brand as it relates to a specific vehicle in a dynamic new way,” said Michael Martini, President, Consumer OE Tire Sales, BFNT. “Working with the best and brightest minds at HUMMER to bring this tire to fruition was a particularly rewarding experience. The HX concept is a ‘no-doubt-about-it’ show-stopper and an exceptional representative of the Dueler-brand family of light truck tires.”

Martini explained that GM chose to work with BFNT on the HUMMER HX project due to past conceptual program collaborations. BFNT is also a primary original equipment supplier to GM with Bridgestone- and Firestone-brand tire fitments on many current production vehicles.

As well, 33-inch tall Bridgestone Dueler A/T tires are standard on new HUMMER H3’s sporting the ZM6 Off-Road Adventure package. The 2008 H3 Alpha was recently named ‘2008 Four Wheeler of the Year’ by the editors of Four Wheeler magazine.

About Bridgestone Firestone North American Tire, LLC:
Nashville-based Bridgestone Firestone North American Tire, LLC is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world’s largest tire and rubber company. BFNT develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, motorcycle, agricultural and other tires to its customers in North America.

Source: Bridgestone Firestone North American Tire, LLC

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