Honda Becomes Official Vehicle of PGA National Resort & Spa

Home of the Honda Classic to feature Honda automobiles year-round

03/04/2008, TORRANCE, Calif. - American Honda Motor Co., Inc., and PGA National Resort & Spa have entered into a three-year agreement naming Honda as the official vehicle of PGA National Resort & Spa, the companies announced today. Building upon a relationship started in 2007 with the hosting of the Honda Classic golf tournament, the resort will now feature Honda vehicles on display, as shuttle vehicles, for limited test-drives, and even as a perk of staying in the newly designated Honda Suite.

"Golf is a favorite pastime of many Honda owners, and the Honda Classic has become a highly anticipated stop on the PGA Tour," said Dick Colliver, executive vice president of sales for American Honda. "Bringing Honda vehicles to PGA National Resort & Spa full-time offers the perfect opportunity to build upon Honda's already great golfing legacy."

The three-year agreement with PGA National Resort & Spa includes provisions for on-site displays of Honda vehicles, consumer-based promotions associated with Honda, advertising on in-room TV channels and renaming of select resort venues. This includes the new outdoor pavilion (now called the "Honda Pavilion") which overlooks the 18th hole of the Championship Course.

Boasting a new multi-million dollar renovation, world-class European spa, five championship golf courses, seven spectacular restaurants and lounges and a wide array of meeting and event facilities, PGA National Resort & Spa is home to the Honda Classic golf tournament. It's a retreat that provides leisure and business travelers with experiences both exciting and memorable.

Source: Honda