GM Takes Music Fans Backstage as Tenacious D's Kyle Gass Reports from Festivals Directly to Music Fans' Desktops

DETROIT, 2008-05-08 -- GMnext is going backstage at some of the world's biggest rock festivals this summer - providing music fans exclusive access through a series of video, photo and blog updates.

GMnext Plug In is a celebration of the 100+ year relationship between cars and music. From AM to FM, 8-track to cassette, compact disc to mp3, music is almost always a part of the driving experience. Plug In offers a contemporary spin on that relationship by going behind the scenes at some of the biggest music events of the year that will feature some of the hottest bands and artists in the world.

The host for Plug In is Kyle Gass from the band Tenacious D. Along with his partner Jack Black, Kyle has built Tenacious D into a rock superpower - in fact, they are the self-proclaimed "Greatest Rock Band in the World." Kyle also assumes the role of Southern rocker Klip Calhoun in his other band, Trainwreck, which serves up its own brand of "pure wreck and roll." He has appeared in several movies, including "Elf" and "Jacob's Ladder," as well as TV shows such as "Friends" and "The Daily Show."

"I was approached by GM a little while back about working with them on Plug In, and it didn't take long to see that this wasn't just a good gig, it was a good fit," explains Gass. "I understand the connection between music and driving - whether that's Motörhead for city cruising or Deep Purple for a wide-open country road."

Kyle and his video crew will provide regular updates from the festivals, including exclusive interviews and performances with some of the shows' artists.

"I have friends in some of the bands that will be playing these events," Gass adds. "I think you'll enjoy seeing what they're all about when they're off-stage. It should make for some interesting viewing."

Currently scheduled GMnext Plug In festivals include:

* Rock on the Range - Columbus, Ohio; 5/17-5/18
* Pinkpop - Landgraaf, Netherlands; 5/30-6/1
* Southside - Tuttlingen, Germany; 6/20-6/22
* Rothbury - Rothbury, Michigan; 7/3-7/6
* Pentaport - Incheon, South Korea; 7/25-7/27
* Lollapalooza - Chicago, Illinois; 8/1-8/3

Kyle's Plug In reports will be posted at PlugIn.GMnext.com, which also offers additional information on the festivals and other related stories. In addition, site visitors can post their own festival and band photos and videos on the site.

Plug In is part of GMnext, GM's centennial program that includes a series of Web-based activities aimed at engaging a new generation with behind-the-scenes stories and insights into the people of GM and the future of transportation. For more information, visit GMnext.com.

General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at gm.com.

Source: GM

Bookmark/Search this post with:

 •    •    •    •    •    •    •    •    •    •