Geely Holding Group Becomes One of the Most Valuable Self-Owned Automobile Brands in China

June 16, 2008 -- Recently, World Brand Lab has released the top 500 most valuable brands of china in 2008, among which Geely ranked in successive four years and stood the first among self-owned automobile brands with its RMB 6.288 billion assets.

World Brand lab is one of the five recognized brand value assessment organization in the world, whose current president is Robert A. Mundell, Nobel Laureate for Economics. “The top 500 most valuable brands in China” is the scientific appraisal of China brands by world top brand research institute, with the evaluation model established on the basis of mathematical analysis on data like market share and brand loyalty as well as financial data like operating profit. Meanwhile, the profit trend in a certain period in future and he proportion of brand contribution in future income shall also be taken into consideration. So this is a comprehensive analysis and appraisal.

Geely Auto took the lead in proposing strategic transformation among the self-owned brands in 2007 translating the core value concept of making quality cars which can be afforded by ordinary people into making the safest, most environmental friendly and most energy saving quality cars. Its core competitiveness is relocated from cost advantage to technical advantage. World Brand Lab claimed: Since Geely’s transformation one year ago, its enterprise competitiveness and brand reputation has reached a new climax. What’s more ,it realized dual growth in sales volume and brand value in 2008 smoothly due to its successful implementation of strategy transformation. Data from world brand lab indicated the wonderful show of Geely in 2008 Beijing Auto Show as well as its excellent performance in Sichuan earthquake fighting and disaster relief added quite a lot of scores to its brand value.

Source: Geely Auto

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