Ford Motor Company Partners with Yahoo! to Deliver Industry-First

New Website Transforms Consumers’ Online Experience

OAKVILLE, Ontario, May 8, 2008 – In an unprecedented move, Ford Motor Company of Canada, Limited and Yahoo! Canada today unveiled a global and industry-first feature on ford.ca.

Highlights:
* Ford Answer Centre enables consumers to engage in online conversations with fellow auto enthusiasts across Canada.
* Ford.ca helps consumers comparison shop with more than 50,000 vehicle images, including competitors' makes and models.
* Website features original Canadian vehicle-inspired artwork commissioned by Ford of Canada.

The Ford automotive section of Yahoo! Answers has been imported directly into ford.ca. By clicking on the Ford Answer Centre, users can ask questions and find answers from actual Ford drivers in Yahoo! communities across the country. Not only is the partnership a global first for Yahoo! Canada, but Ford is also one of the first automakers to facilitate online conversations about its vehicles directly on its website.

“Ford has always been a pioneer in the automotive industry, and now we’re bringing this innovative spirit to our website as well,” said Dean Stoneley, vice-president, general marketing, Ford of Canada. “These new features will really transform the online experience of ford.ca visitors and create a user experience that is truly powered by you.”

Customers can also access Yahoo! Canada’s auto ratings on the ford.ca site making Ford among the few automotive companies to incorporate third party ratings.

“When it comes to cars, Canadians race to the Internet for answers,” says Kerry Munro, general manager, Yahoo! Canada “We’re delighted to team with Ford to deliver this exciting new destination on the Internet. Through the power of Yahoo! Canada Answers, customers can access a wealth of information and accelerate their online search for all things Ford.”

In addition, streamlined site navigation makes it easy for potential buyers to browse and buy, and offers existing Ford vehicle owners options for enhancing their vehicles. The intuitive Build & Price feature provides potential buyers with a wealth of information, from powertrain choices to interior trim options.

Once consumers have equipped their chosen Ford model, they can use the site’s Compare function to see how their choice rates against other Ford models and competitors' vehicles. With more than 50,000 vehicle images, this function will allow for comprehensive comparisons of standard equipment, performance and capability across various makes and models.

Current Ford owners will also appreciate new resources now available on the site, including owners' guides, vehicle specifications and service histories for maintenance performed at Ford dealerships. MyFord also features interactive media content for loyal Ford drivers, such as podcast downloads.

The all-new ford.ca also exhibits ten original Canadian works of art commissioned by Ford of Canada. The original works are distinctive, each inspired by a Ford model, ranging from the Mustang to the Focus to the F-150. The stories behind each piece of art can be found at ford.ca.

Source: Ford Motor Company

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