Fiat at the 31st Bologna Motor Show

Fiat at the 31st Bologna Motor Show

28/11/2006 -- A kaleidoscope of trends and new ideas to attract thousands of visitors, the Bologna Motor Show has become Italy’s most important motor and motorcycle event. It is an extraordinary occasion, at which Fiat will be present with a youthful, fresh, and visually striking stand, with simple, rounded lines and plenty of white everywhere, on the walls and the floors, in order to set off the design and the livery of the cars on display: from the Panda Dakar to the Grande Punto Rally Super 2000, the Panda Tanker concept car, the Fiat Sedici, the Grande Punto Sport, the Croma 2007, the Panda Panda and the Panda 100 HP, right down to the original Fiat Adventure Concept Car.

The setting is completed by the imposing Fiat building, decorated with 3-D logos and LED lights, and by two large spheres of overlapping blades of lacquered wood designed to present the leitmotif that links the much-expected New 500 to the original model of the Sixties. And at the base of one of these original spheres is a real Fiat 500 from 1960.

In Bologna, the many automotive novelties combine with the architecture and graphics of the stand to create a unique atmosphere, which communicates sportiness and Italian technology. A place where you can meet friends and listen to music, thanks to the various DJs from Playradio who will be on duty throughout the show, play on a 7-metre pinball machine, and purchase official Fiat items and accessories from the boutique in the display area. But the entertainment and the surprises also continue outside the pavilions housing the stands. An off-road circuit has been prepared in an area of about 2400 square metres, with different road surfaces and the obstacles typical of this type of course, where the public will enjoy hours of entertainment driving the Fiat 4x4 models.

And finally, in perfect harmony with the young, sporty public, the Fiat Light Commercial Vehicles brand will also be at the 31st Bologna Motor Show, with the latest models reflecting the brand’s winning characteristics: power, sturdiness and acceleration.

Source: Fiat‹ previous  •  3977 of 12774  •  next ›