Dale Jarrett Racing Adventure 2nd Quarter 2007 Profits Up 360%

NEWTON, N.C., Aug. 9 /PRNewswire-FirstCall/ -- Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: DJRT) a "Full Throttle" lifetime experience company, filed its 2nd Quarter 10Q today showing a net profit of $157,649. Sales for the quarter were $811,698 with gross profit of $565,880, both company records, resulting in a gross profit margin of 70%.

"This is our fourth profitable quarter out of the last five and we are very excited about the trend our company is setting. This accomplishment is even more impressive if you consider it took us almost 5 years to file our first profitable 10Q," said Tim Shannon, President and CEO.

"And with profitability comes the opportunity to upgrade the show itself. Over the last few months we have added new suits, helmets, NASCAR approved HANS safety devices, timing equipment, new trailers, a new road tractor and a new state of the art DVD product, all of which elevate the experience for our guests," added Shannon.

The Dale Jarrett Racing Adventure provides lifetime experiences with all of the drama, thrills and excitement of driving your own authentic NASCAR Nextel Cup race car on a nationally renowned Superspeedway. We call it Full Throttle Living. The company reserves various dates during the year at NASCAR tracks across the country offering customers the option of purchasing packages ranging from a 3-lap ride to an 80-lap adventure weekend. Participants can achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass and draft with other students. In order to reach these speeds safely an instructional session is provided to acquaint the student with the racecar, safety precautions and the proper groove of the racetrack. DJRT was founded in 1998 and its shareholders include NASCAR Champions Dale and Ned Jarrett, as well as Dale's brother Glenn, Dale's son Jason, NASCAR driver Joe Nemechek and Green Bay Packers quarterback Brett Favre.

Additional information is available by visiting www.RacingAdventure.com

This press release may contain forward-looking statements within the meaning of the Private Litigation Reform Act of 1995. Such forward-looking statements, particularly as related to the business plans of Dale Jarrett Racing Adventure, Inc. to gain market acceptance, are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the company's expectations and estimates.

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