General Motors Student Design Competition Fuels Creativity at Imagine 2008
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Chicago area fashion students showcase automotive inspired garments at annual fashion show
CHICAGO, 2008-05-15 – Tonight, one-of-a-kind fashions inspired by General Motors (GM) vehicles and created by students from the International Academy of Design and Technology (the Academy) will be on display and paraded down the runway at the Academy’s annual fashion show, Imagine 2008.
Sponsored by GM for the sixth consecutive year, Imagine 2008 celebrates the creativity of the Academy’s talented fashion and design students, including five winners of the 2008 GM Student Design Competition who designed a unique collection of garments inspired by GM’s hottest new products.
“Many of the same principals and trends that influence fashion design are seen in automotive design,” said Kathleen Embry, Associate Director of Education for the Academy. “The opportunity to collaborate with General Motors and explore design from a different perspective has been invaluable to our students.”
The focus vehicles for this year’s competition include: the all-new, midsize sedan and 2008 North American Car of the Year, Chevrolet Malibu; the all-new European-style compact car, Saturn Astra; the all-new, rear-wheel-drive performance sedan, Pontiac G8; the special edition turbocharged, cross-wheel-drive performance car, Saab Turbo X; and the rugged, open-air, entry-level-size concept car debuted at the 2008 North American International Auto Show, HUMMER HX Concept.
David G. Lyon, director of interior at General Motors and Chicago native, will attend this year’s show to present each student winner with a $500 check award from GM and help kick-off the event.
“The GM Student Design Competition is a great opportunity for us, and I was impressed with the creative fashion interpretations of some of our newest vehicle designs,” said Lyon.
Adding a new element to this year’s design competition, GM also provided each student winner with a video camera to document the progress of their garments – from initial concept through production. The videos appear on GMnext.com, a new site created in 2008 as a celebration of GM’s centennial. The website also includes a series of web-based activities aimed at engaging a new generation with behind-the-scenes stories and insights into the people of GM and the future of transportation.
Watch the fashion students as their thoughts became sketches, their sketches came to life, and they get ready for tonight’s big event. All this, and Kathleen Embry’s Imagine blog posting, will be featured at gmnext.com.
More images from the GM at Imagine 2008 Fashion Show Photo Gallery:
About General Motors
General Motors Corp. (NYSE: GM), the world’s largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at gm.com.
About The Academy
The International Academy of Design & Technology, founded in the 1970s with a single location, is a vibrant and growing college committed to providing a design education that delivers today's technology into the classroom, and tomorrow's creative professionals into the workforce. Today, the Academy has 10 locations and continues to grow. The Academy is accredited by the Accrediting Council for Independent Colleges and Schools to award associate, bachelor's, and master's degrees. The Accrediting Council for Independent Colleges and Schools is listed as a nationally recognized accrediting agency by the United States Department of Education and is also recognized by the Council for Higher Education Accreditation.
The Academy’s Chicago location, established in 1978 and situated in the heart of Chicago’s Loop, offers design and technology courses through its physical campus as well as through a virtual channel, IADT Online – the flexible way to earn a degree without the limitations of geography. Combining the technological expertise of the Academy’s sibling schools, major online universities that have provided an education to many thousands of satisfied alumni, with decades of its own experience delivering a design education that matters in the real-world, IADT Online provides an education that is both accessible and flexible, and that employers can trust.
Source: General Motors
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