KBB.com, AutoTrader.com Combine Forces to Effect Major Shift in Automotive Shopping Online

Partnership Brings Enhanced Dealer Offering Reaching Nearly 26 Million In-Market Shoppers a Month

ATLANTA – November 12, 2007 – AutoTrader.com, the ultimate automotive marketplace, continues to build on its dominance in online car listings for dealers and consumers by partnering with The Trusted Resource®, Kelley Blue Book’s kbb.com®, the leading provider of new and used vehicle information and top online automotive destination. This strategic partnership brings together two of the largest automotive Web sites in a deal that will create a major shift in the flow of approximately 1 million monthly in-market car shoppers to AutoTrader.com.

Under the agreement, which takes effect on January 4, 2008, AutoTrader.com will provide listings for kbb.com’s used, certified-pre-owned and private-seller Blue Book® Classifieds. Dealer clients and individual consumers posting cars for sale will now benefit from a combined 26 million unique in-market shoppers between kbb.com and AutoTrader.com, two of the strongest brands associated with used vehicles and most heavily trafficked automotive sites in the world. Visitors to the Blue Book Classifieds can search through more than 2 million dealer and private-party used-vehicle listings powered by AutoTrader.com as well as list their vehicles for sale on the world’s largest online automotive marketplace.

“Our new partnership with kbb.com signifies our continued commitment to providing our advertising customers the best value and the widest possible exposure,” said AutoTrader.com CEO Chip Perry. “With more than 3 million new and used cars listed for sale on our site and 13 million unique monthly visitors – and with both numbers continuing to grow – AutoTrader.com remains the best source for buyers to find that perfect car and for sellers to quickly find car buyers.”

Through this new alliance, Kelley Blue Book will have an enhanced offering for its ‘Showcase’ and CDMdata customers – which includes exclusive rich-media advertising within the AutoTrader.com classified section, trusted Kelley Blue Book® Values on every listing and a Kelley Blue Book digital window sticker integrated into the preferred online listings.

“This alliance is a great opportunity for Kelley Blue Book to further extend its focus on providing value to the dealer’s business, something we have been committed to for more than 80 years,” said Paul Johnson, President, Kelley Blue Book. “With the confidence that Kelley Blue Book’s trusted values instill in consumers combined with AutoTrader’s experience in classifieds, this partnership signifies one of the most compelling opportunities for dealers to sell more cars online.”

AutoTrader.com and Kelley Blue Book’s kbb.com: By the Numbers
AutoTrader.com Monthly Unique Visitors - 13 Million
Kelley Blue Book’s kbb.com Monthly Unique Visitors - 13 Million
Combined Unique Visitors with minimal overlap - 26 Million
Total New and Used Vehicle Listings on AutoTrader.com - 3 Million
Total Number of Used Vehicle Listings on AutoTrader.com - 2 Million
Number of In-Market Shoppers Expected to Shift to kbb.com and AutoTrader.com - 1 Million
(Numbers as reported by Omniture and AutoTrader.com)

About Kelley Blue Book (kbb.com)
Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company’s top-rated Web site, kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. Kbb.com is rated the No. 1 automotive information site by Nielsen//NetRatings and the most visited auto site by J.D. Power and Associates eight years in a row. No other medium reaches more in-market vehicle shoppers than kbb.com; nearly one in every three American car buyers performs their research on kbb.com.

Source: KBB

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