Lotus Launches New Website
Marks the latest development in an ongoing program of exciting changes for the expanding brand
Wednesday, 27th February 2008 -- Committed to driving forward with technology for both Lotus Cars and Engineering clients, Lotus follow this vein with a new and improved website which is easy-to-navigate, cool and modern. Visitors can observe today’s Lotus; a technology focused, environmentally aware company that is passionate about delivering the finest sports cars and high technology engineering, globally.
Mike Kimberley, Group Lotus CEO speaks about his future plans for the international marque, "In 2008 Lotus will be celebrating 60 years of the Lotus brand - a fantastic celebration of Britain's finest prestige sportscar brand and an apt juncture to communicate how our company will evolve going forward. We are committed to developing and implementing technological solutions to all facets of our business and using online media to engage our customers and communities is something we embrace. We believe that with the introduction of our latest website we can present visitors with the doorway to our excellent products and services."
With sophisticated looks and an informative and exciting format, the Lotus website is designed with evolution in mind, ready to adapt and develop with the changes planned by Mr. Kimberley. 2008 will see the start of production of a new sportscar, code-named Project Eagle and the new high-end supercar, a replacement for the legendary Lotus Esprit will be launched in 2010.
The new Lotus website is found at www.grouplotus.com
ENDS
About Group Lotus plc
The main operating subsidiary of Group Lotus plc is Lotus Cars Ltd, which has two operating divisions - Lotus Engineering and Lotus Cars. Lotus Engineering is an internationally recognised automotive engineering consultancy based in Norfolk, UK. Global facilities include those in Michigan (USA), Kuala Lumpur (Malaysia), China and offices in Germany and Japan, with rapid expansion in new territories such as South East Asia and the Gulf States.
Lotus Engineering provides comprehensive and versatile consultancy services to many of the world's OEMs and Tier 1 suppliers, offering a full engineering service from initial concept and project design through development and integration of the complete vehicle to meet all worldwide markets and customers to full production. This includes third party 'niche vehicle' engineering and manufacture worldwide.
Lotus Cars builds world class, prestige, high performance sports cars for sale in 37 countries. These include the iconic Lotus Elise, and the Exige and Europa. Lotus is a global high-tech company, expanding rapidly and committed to driving forward technology for both Lotus Cars and its Engineering clients, spearheading research into such areas as hybrids, electric vehicles and renewable fuels.
Source: Group Lotus plc
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