61st Cannes Film Festival Starts on May 15 on Cote d'Azur

BMW Group presents itself with the film industry in an international cooperation

Cannes/Munich, 05/13/2008 -- May 15 marks the start of the 61st International Film Festival in the eternally glamorous town of Cannes on the coast of southern France. The BMW Group is right in the middle of things, a competent partner for the German, European and global film industry.

Poster "Quinzaine des Realisateurs" 40th Anniversary

The Munich-based company has a long tradition of cooperation with the film industry: alongside classic product placements, the BMW Group has also consistently supported the rise of young film talent both in Germany and world wide.

At this year's Cannes Film Festival, the BMW Group is the local partner of the European Film Promotion (EFP), the Rome Film Festival, the Quinzaine des Réalisateurs, Next Generation from German Films and the German Short Film Association, AG Kurzfilm.

Producers on the Move - Europe's young producers in Cannes
The BMW Group is partnering the European Film Promotion (EFP) in Cannes this year, supporting the organisation in all events related to the festival. As in previous years, the principal EFP event is Producers on the Move, an event at which over one hundred young European film producers are introduced and distinguished in the presence of international media and representatives of the film industry.

Rome Film Festival reception in Cannes
The Rome Film Festival brings a touch of Italian flair to the French Mediterranean resort: In cooperation with MINI Italy, the BMW Group is this year's international partner of the film festival in the Italian capital, alongside the activities in Cannes. MINI Italy has supported the Rome Film Festival since 2006, and will continue the cooperation this year also.

40 years Quinzaine des Réalisateurs
The Quinzaine des Réalisateurs (Directors' Fortnight) section of the SRF French Directors' Society celebrates its fortieth anniversary in Cannes this year, taking place from 15 - 25 May. Jointly with BMW France, the BMW Group is cooperating with the Quinzaine for the second time, but on a much more extensive basis this year. The company will also be supporting the 40-year jubilee celebrations of the event, with the brand new Sports Activity Coupé, the BMW X6, right at the centre of the festivities.

German Films on the Riviera
The BMW Group has partnered the Next Generation short film programme from German Films since 2005. This event, which launched in 1998, presents a selection of recent German film college productions at the Cannes Film Festival. This year the programme includes the BMW funded productions Mein Robodad from the Bauhaus University of Weimar and the short film Dunkelrot from the Hamburg Media School, which has already garnered the Max Ophüls Award.

Short films with a sea view
Short films are also the focus of the reception organised by BMW on 17 May 2008 (invitation only) on the terrace of the Quinzaine. The BMW Group has been a member of the German Short Film Association AG Kurzfilm for 3 years, sustainable supporting the growth of the German short film industry both in Germany and abroad. For the first time this year, short films have been given an official forum in the festival programme, giving a further boost to the panache and diversity of the festival as a whole.

Source: BMW Group

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