BMW Hydrogen 7 Selected for WIRED LivingHome

A Showcase of the Best in Sustainability, Technology and Design

Woodcliff, NJ - November 2, 2007... The BMW Group is proud to announce that the BMW Hydrogen 7 - the world's first hydrogen-powered luxury sedan - has been selected to participate in the first-ever WIRED LivingHome. Designed by Ray Kappe, FAIA, this modern luxury residence will serve as an example of how people can effectively balance green living with high technology and high design. Located in an exclusive Los Angeles neighborhood, the 4,057 square foot WIRED LivingHome is designed to attain at least a Gold rating from the United States Green Building Council's (USGBC) LEED® for Homes Program.

Running in hydrogen mode, the BMW Hydrogen 7 essentially emits nothing but water vapor, representing a major step in reducing harmful CO2 emissions. It is not a concept car, but a production model vehicle that has successfully completed BMW's entire Product Development Process. The car features a duel combustion engine with two fuel tanks - one for hydrogen and one for regular gasoline, which may be switched from one to the other seamlessly with the simple push of a button on the steering wheel. While the BMW Hydrogen 7 is not for sale, it is considered to be a milestone in bringing forward hydrogen as the sustainable fuel for individual transportation.

The BMW Hydrogen 7 was selected to be part of the WIRED LivingHome because it marries the three overarching concepts embodied by the WIRED LivingHome - technology, sustainability and design. Like the BMW Hydrogen 7, the WIRED LivingHome offers tangible proof that a focus on luxury and a focus on the environment do not have to be mutually exclusive.

"The WIRED LivingHome is an opportunity to showcase the best products featured in WIRED magazine" said Jay Lauf, Publisher. "We are working with partners who represent the best in technology, sustainability and design on this home. The BMW Hydrogen 7 represents that."

As the official automobile of the WIRED LivingHome, the BMW Hydrogen 7 will be a fixture on the home's premises, and will also be used to provide shuttle service for guests to and from the pick up/drop off point (designed to keep the address of the LivingHome unknown.) Last week, noted Hollywood director Steve Gaghan - known most recently for box office blockbusters Traffic and Syriana, was handed over keys to a BMW Hydrogen 7, becoming the latest member of the BMW Hydrogen 7 Pioneer Program. By giving BMW Hydrogen 7s to prominent figures for their everyday use, the program is designed to help build widespread awareness and acceptance of hydrogen as a viable fossil fuel alternative.

The WIRED LivingHome will be open to the public for tours, sustainable programming and charity-driven events for three weeks in late fall 2007. A percentage of proceeds from ticket sales will benefit Global Green USA, a national leader fighting for solutions to global warming including green building, and Enterprise, the national leader in creating environmentally sustainable homes and communities for low-income people.

For more information on the BMW Hydrogen 7, please visit www.bmwgroupna.com. For more information on the WIRED LivingHome visit http://www.wired.com/wiredlivinghome.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

About WIRED Magazine
Since 1993, WIRED Magazine has chronicled the people, companies, technologies and ideas that are transforming the world around us. Each month, WIRED delivers a glimpse into the future of business, science, entertainment, education, culture and politics. Under the leadership of editor in chief Chris Anderson, WIRED has been nominated for an unprecedented six consecutive National Magazine Awards for General Excellence, winning the industry¹s prestigious top prize in 2007 and 2005. WIRED Magazine and WIRED.com reach nearly 6 million readers per month.

Source: BMW

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