BMW of North America Announces Executive Management Changes

Jim O'Donnell to join BMW's management team; Howard Mosher retires

Woodcliff Lake, NJ, February 8, 2008 -- BMW Group has announced that Jim O'Donnell will join BMW of North America's executive management team as President of BMW of North America, LLC (BMW NA) starting April 1, 2008. He will also assume Howard Mosher's role as Vice President Operations. Howard Mosher will retire on March 31.

Jim O'Donnell has been with the BMW Group for 17 years. He currently holds the position of Managing Director of BMW (UK) Ltd. Prior to that he worked as Sales and Marketing Director of BMW South Africa and Sales Director of BMW (UK) Ltd. Before joining BMW Group, Jim held various positions at Ford Motor Company. Jim has a LLB in Scots Law from the University of Glasgow and is a qualified Member of the Institute of Management Accountants. He is married with two children.

In his new function, Jim O'Donnell will report to Tom Purves who will remain Chairman and CEO of BMW (US) Holding Corp. and Chairman of BMW NA's Management Board. Tom Purves also remains the Regional Manager for the Americas.

This appointment strengthens the BMW Group management team in the USA and will provide a stronger coordination of sales and marketing activities in the most important market for the BMW Group worldwide.

Jim O'Donnell takes over functional responsibility for US activities, having established a great record of success at BMW (UK) Ltd. during the past eight years. Under his leadership, sales of BMW vehicles have risen from 67,676 in 2000 to 121,575 in 2007. Sales of MINI in the same period have grown to 47,661 (MINI was launched in 2001) while motorcycle sales are up from 2,745 to 5,251.

Howard Mosher, who retires on March 31, has held the position as VP-Operations for BMW of North America, LLC, since May 2005. During this time he has made outstanding contributions to the success of the BMW Group in the US. Howard Mosher is a veteran of the automotive industry, with more than 30 years of experience. Before joining BMW NA, he held the position of Director of Worldwide Sales and Marketing for Rolls-Royce Motor Cars, Ltd.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles and the upcoming X6 Sport Activity Coupe. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

Source: BMW Group

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