Federal-Mogul Receives 19 Brand, Product Marketing Awards at 2007 AAPEX Show

2007 Automotive Aftermarket Products Expo (AAPEX)

SOUTHFIELD, Mich., November 13, 2007 (BUSINESS WIRE) -- Federal-Mogul Corporation (OTCBB:FDMLQ) received 19 prestigious brand and product marketing awards during the 2007 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nevada. AAPEX is one of the world’s largest trade shows and the premier North American show for aftermarket professionals.

Federal-Mogul brands receiving awards were: Wagner® brake products, ANCO® wipers, Fel-Pro® gaskets, Moog® chassis parts, National® wheel-end components. The company’s globally recognized Champion brand, celebrating its 100th year of innovative, performance-driven technologies for automotive professionals and consumers, received 10 awards for a variety of commemorative ads, posters, packaging, Web-based initiatives and other projects.

Judges in the Aftermarket Business magazine Global Design Awards program – which recognizes design and marketing creativity – presented it’s Best of Show citation to Federal-Mogul’s multi-brand “Ultimate Road Trip Promotion,” which encouraged technicians and consumers to prepare vehicles for safe, fun, trouble-free vacation road trips by servicing with premium replacement parts. The judges presented three Gold-level Awards to the Champion spark plug brand in the packaging and merchandising/display categories and two Silver Awards each to Champion (merchandising/display and Web site) and Wagner Brake (advertising and promotions). The ANCO brand received two Bronze Awards in the merchandising/display category.

Recognizing outstanding achievement in marketing communications, the Car Care Women’s Board and Automotive Communication Council presented Federal-Mogul with awards for Best Business-to-Business Special Promotion/Promotional Event (Fel-Pro), Best Packaging (Champion performance additives and lubricants); Best Poster, Calendar, Other Collateral (Champion spark plug), Best Merchandising (ANCO), Best Business-to-Consumer Special Promotion/Promotional Event (Champion spark plug).

Federal-Mogul’s Champion performance additives and lubricants also received the Best New Product Award in the AAPEX show’s “Smooth Sailing” category, reserved for products engineered to enhance vehicle performance. The new Champion line includes eight advanced-formula additives and lubes.

“The Federal-Mogul Aftermarket team employs unique, high impact programs that help support our customers’ businesses and build our brands,” said Garth Cole, director of marketing, North American aftermarket, Federal-Mogul. “The effectiveness of these programs is the direct result of continuous customer feedback. We appreciate this recognition and share it with our sales group and customers.”

Federal-Mogul’s award-winning programs and materials, and their respective categories, were:

Aftermarket Business Global Design Awards

Best of Show

Ultimate Road Trip Promotion (Moog, Wagner, ANCO and National) (Promotions)

Gold Award

Champion Spark Plug 100-Year Commemorative Packaging (Packaging)

Champion Spark Plug 100-Year Commemorative Poster (Merchandising/Display)

Champion 100-Year Merchandising Materials (Merchandising/Display)

Silver Award

Wagner EDGE™ Trade Ad (Advertising)

Champion Spark Plug 100-Year Commemorative Cabinet (Merchandising/Display)

Wagner EDGE Promotional Materials (Promotions)

Champion Spark Plug AlwaysaChampion.com (Web Site/Advertising)

Bronze Award

ANCO Contour™ Roll-Around Display (Merchandising/Display)

ANCO Contour Counter Display (Merchandising/Display)

Honorable Mention

Champion Performance Additives and Lubricants (Packaging)

Champion Spark Plug “Always a Champion” Lifestyle Campaign (Advertising)

ANCO Contour Launch Kit and Installation System

Automotive Communication Awards

Champion Performance Additives and Lubricants (Best B-to-B Packaging)

Champion Spark Plug 100-Year Poster (Best B-to-C Poster/Calendar/Collateral)

ANCO Contour Roll-Around Display (Best B-to-B Merchandising)

Champion 100-Year Commemorative Promotion (Best B-to-C Promotion/Promotional Event)

Fel-Pro Gaskets “Fel-Pro Only” Promotion (Best B-to-B Promotional Event)

AAPEX New Products Awards

Champion Performance Additives and Lubricants (“Smooth Sailing” category)

About Federal-Mogul

Federal-Mogul Corporation is a leading global supplier, serving the world’s foremost original equipment manufacturers of automotive, light commercial, heavy-duty, agricultural, marine, rail, off-road and industrial vehicles, as well as the worldwide aftermarket. The Company’s leading technology and innovation, lean manufacturing expertise, as well as marketing and distribution deliver world-class products, brands and services with quality excellence at a competitive cost. Federal-Mogul is focused on its global profitable growth strategy, creating value and satisfaction for its customers, employees and stakeholders. Federal-Mogul was founded in Detroit in 1899.

The Company is headquartered in Southfield, Michigan, and employs 45,000 people in 35 countries. Federal-Mogul’s aftermarket products are sold under a variety of power brands, including but not limited to, AE® engine products, ANCO® wipers, Champion® spark plugs and wipers, Fel-Pro® gaskets, Ferodo® brake pads, Glyco® bearings, Goetze® piston rings, Moog® chassis products, National® wheel-end components, Nüral® pistons, Payen® gaskets, Sealed Power® engine products and Wagner® lighting and brake products.

Visit the company’s Web site at www.federal-mogul.com.

Source: Federal-Mogul

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