100% Satisfaction with Geely Booth at 2008 Bejing Auto Show
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May 16, 2008 -- Since the opening of the Bejing Auto Show, Geely booth has always been packed with people, among which there is a special team, who have paper and pens on hand and keep asking the visitors about their comments and suggestions to Geely. They are the survey team of Geely booth satisfaction, which are responsible to survey the audience to Geely booth, and obtain first-hand information for Geely’s next and future development.
According to the introduction, on Apr. 28, the final day of the auto show,Geely Collective Strategy Brand Committee will hold a special conference on Beijing Auto Show for research and decisions on Geely’s production orientation and logo category application etc. according to the satisfaction data report of the survey team.
The satisfaction survey of Geely at Beijing Auto Show is known to be divided into four parts: booth & exhibits, brand & image, logo & marking and background information, in order to learn about the understanding of the survey objects for Geely booth, Geely products and Geely brand in details. The questions are raised around the impact brought by the launch of 23 new models of Geely, and Geely’s concept of continuous improvement.
Until publication of this report, over 2,000 valid questionnaires have been received. According to incomplete statistics, over 80% audiences are satisfied with Geely booth, and over 90% investigated objects have shown welcome and admiration to the 23 new models launched by Geely, and many investigated objects use unbelievable to describe the collective appearance of so many new products of Geely; all investigated objects recognized the efforts of Geely in brand, and indicated that their understanding of the Geely brand has been greatly improved through the Beijing Auto Show.
In order to further understand the satisfaction of the public with Geely products, services and quality, the questionnaire also offers online version on the official site. All interested persons and audiences who have missed the spot survey can complete the questionnaire online.
Related representatives of Geely stated that the satisfaction data is an important index to evaluate the enterprise vitality. Beijing Auto Show is a major stage for enterprises to showcase their strength and illustrate the development plan. Geely pays much attention to the public satisfaction data, which will become important data foundation and theoretical base for Geely to launch new products and development plan.
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