Audi of America Reports May 2008 Sales
2008 Audi A4, 2008 Audi TT sales up
AUBURN HILLS, Mich., June 3, 2008 /PRNewswire/ -- Audi of America, Inc. announced today auto sales for the month of May totaling 8,534, a slight decrease of 2.9% from last year's figures, however, the brand expects to record an increase in market share for the month. Audi Certified Pre-Owned (CPO) sales continued their record-setting trend; compared with last year's May figures, CPO sales rose to 3,364 units, an increase of 42.7%.
2008 Audi TT
Highlights:
- Johan de Nysschen expects market share increase
- Record May CPO sales
"Our recent advertising and marketing campaigns have driven consumer awareness and consideration of Audi to record levels," said Johan de Nysschen, executive vice president, Audi of America. "With dealers reporting strong traffic, nearly 12,000 consumers chose to buy Audi in May. I look forward to continuing this trend as more consumers experience driving and owning an Audi."
As auto buyers nationwide adjusted to high gas prices and a tighter economy, Audi's combined offering of luxury and fuel economy bucked industry trends. Nationwide, Audi sales of the A4 jumped 21.5%, the A4 Cabriolet grew by 12.5%, and the TT continued its successful run with a 5.1% increase.
To date, Audi has sold 36,820 vehicles in 2008, a 2.9% decrease over the previous year; CPO sales for 2008 total 15,454, an increase of 45.5% over 2007.
AUDI US SNAPSHOT -----YEAR TO DATE-----
May-08 May-07 Yr/Yr % May-08 May-07 Yr/Yr %
Actual Actual change YTD actual YTD actual change
A3 436 770 -43.4% 1,950 2,920 -33.2%
A4/S4/RS 4 3,978 3,274 21.5% 15,648 14,208 10.1%
A4/S4 Cabriolet 883 785 12.5% 2,644 3,779 -30.0%
A5/S5 449 n/a n/a 2,123 n/a n/a
A6/S6 904 1,189 -24.0% 4,833 4,919 -1.7%
A8/S8 205 339 -39.5% 1,241 1,626 -23.7%
TT 497 473 5.1% 2,057 1157 77.8%
R8 61 n/a n/a 271 n/a n/a
Audi Q7 1,121 1,958 -42.7% 6,053 9,313 -35.0%
Total 8,534 8,788 -2.9% 36,820 37,922 -2.9%
ABOUT AUDI OF AMERICA
Audi of America, Inc. offers a line of luxury vehicles that include the Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models, the high-revving RS 4 sport sedan and Cabriolet; the all new A5 Coupe with FSI direct injection technology; the S5 Coupe with 354 hp; the design-leading A6 sedan and Avant; the V-10 powered high performance S6 sedan; the Audi Q7 performance SUV; the new all-aluminum Audi A8 and A8L; the new S8 with V10 power; the all-new 2008 TT Coupe and Roadster models; and the all-new, all-aluminum R8, one of the most exclusive mid-engine sports cars in the world. For more information, please visit audiusa.com.
Source: Audi of America, Inc.
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